{"id":92222,"date":"2026-09-10T13:41:32","date_gmt":"2026-09-10T11:41:32","guid":{"rendered":"https:\/\/francescabianchiperfumes.com\/perche-questo-profumo-costa-meno\/"},"modified":"2026-09-10T13:41:35","modified_gmt":"2026-09-10T11:41:35","slug":"perche-questo-profumo-costa-meno","status":"publish","type":"page","link":"https:\/\/francescabianchiperfumes.com\/it\/perche-questo-profumo-costa-meno\/","title":{"rendered":"Perch\u00e9 questo profumo costa meno?"},"content":{"rendered":"\n<style data-wp-block-html=\"css\">\n\/* =========================================\n   FBP GREY MARKET PAGE\n========================================= *\/\n\n.fbp-grey-market-page {\n    --fbp-black: #111111;\n    --fbp-white: #ffffff;\n    --fbp-text: #202020;\n    --fbp-muted: #6f6f6f;\n    --fbp-line: #dedbd5;\n    --fbp-soft: #f4f2ee;\n\n    font-family: inherit;\n    color: var(--fbp-text);\n    line-height: 1.7;\n    background: var(--fbp-white);\n}\n\n.fbp-grey-market-page *,\n.fbp-grey-market-page 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!important;\n}\n\n.fbp-ending-actions {\n    display: flex;\n    flex-direction: column;\n    margin: 50px 0;\n    border-top: 1px solid rgba(255,255,255,.3);\n}\n\n.fbp-ending-actions span {\n    padding: 18px 0;\n    border-bottom: 1px solid rgba(255,255,255,.3);\n    font-size: clamp(1.25rem, 2vw, 1.65rem);\n}\n\n.fbp-ending-choice {\n    color: var(--fbp-white) !important;\n    font-size: 1.3rem !important;\n}\n\n.fbp-signature {\n    margin-top: 75px !important;\n    margin-bottom: 0 !important;\n    color: var(--fbp-white) !important;\n    font-size: clamp(2rem, 5vw, 4rem) !important;\n    line-height: 1;\n    font-weight: 500;\n    letter-spacing: -.03em;\n}\n\n\n\/* =========================================\n   MOBILE\n========================================= *\/\n\n@media (max-width: 768px) {\n\n    .fbp-container {\n        width: min(100% - 30px, 860px);\n    }\n\n    .fbp-hero {\n        min-height: auto;\n        padding: 90px 0;\n    }\n\n    .fbp-section,\n    .fbp-ending {\n        padding: 80px 0;\n    }\n\n    .fbp-check-grid {\n        grid-template-columns: 1fr;\n    }\n\n    .fbp-check-card {\n        min-height: auto;\n    }\n\n    .fbp-check-index {\n        margin-bottom: 25px;\n    }\n\n    .fbp-button {\n        width: 100%;\n    }\n\n    .fbp-quote {\n        padding-left: 22px;\n    }\n\n}\n\n\n\/* =========================================\n   ACCESSIBILITY\n========================================= *\/\n\n@media (prefers-reduced-motion: reduce) {\n\n    .fbp-button {\n        transition: none;\n    }\n\n}\n<\/style>\n\n<!-- ============================================\nFBP - WHY IS THIS PERFUME CHEAPER?\nGeneratePress \/ WordPress Page\n============================================= -->\n\n<div class=\"fbp-grey-market-page\">\n\n&#8220;`\n<!-- HERO -->\n<section class=\"fbp-hero\">\n    <div class=\"fbp-container fbp-container--narrow\">\n        <p class=\"fbp-eyebrow\">NOT FOR EVERYONE<\/p>\n\n        <h1>Why Is This Perfume Cheaper?<\/h1>\n\n        <p class=\"fbp-hero-intro\">\n            You found a Francesca Bianchi perfume at a price that looks unusually low.\n        <\/p>\n\n        <p class=\"fbp-hero-copy\">\n            Is it a fake? Is it even legal?\n        <\/p>\n\n        <p class=\"fbp-hero-copy\">\n            Perfumes can appear outside official distribution for many reasons:\n            retailer liquidation of old inventory, unauthorised marketplace reselling,\n            regional price differences or products moving through unauthorised channels\n            that the brand cannot control.\n        <\/p>\n\n        <p class=\"fbp-hero-highlight\">\n            What matters is knowing <strong>what you are buying, where it comes from\n            and what can actually be verified.<\/strong>\n        <\/p>\n    <\/div>\n<\/section>\n\n\n<!-- LOWER PRICE -->\n<section class=\"fbp-section\">\n    <div class=\"fbp-container fbp-container--narrow\">\n\n        <p class=\"fbp-section-number\">01<\/p>\n\n        <h2>A Lower Price Does Not Tell the Whole Story<\/h2>\n\n        <p>\n            Is a discounted perfume an original product? Occasionally, it could be.\n        <\/p>\n\n        <p>\n            However, when a bottle is sold outside our official network of authorised\n            resellers, we are not able to guarantee its commercial history, storage\n            conditions, age, handling or source.\n        <\/p>\n\n        <p>\n            Perfume is sensitive to heat, sunlight and poor storage. The condition\n            in which a bottle has travelled and been stored matters just as much\n            as the bottle itself, and it cannot be controlled when the product\n            slips out of the authorised distribution chain.\n        <\/p>\n\n        <p class=\"fbp-emphasis\">\n            This is why we prefer to talk about <strong>provenance<\/strong>,\n            not simply price.\n        <\/p>\n\n    <\/div>\n<\/section>\n\n\n<!-- BATCH CHECK -->\n<section class=\"fbp-section fbp-section--dark\">\n    <div class=\"fbp-container fbp-container--narrow\">\n\n        <p class=\"fbp-section-number\">02<\/p>\n\n        <h2>Check the Batch Code<\/h2>\n\n        <p>\n            Every Francesca Bianchi perfume produced through our official production\n            process carries batch information.\n        <\/p>\n\n        <p>\n            You can use our Batch Code Checker to see whether the code corresponds\n            to a batch recorded in our production data.\n        <\/p>\n\n        <div class=\"fbp-cta-wrap\">\n            <a class=\"fbp-button fbp-button--light\" href=\"https:\/\/francescabianchiperfumes.com\/batch-checker\/\">\n                Check Your Batch\n                <span aria-hidden=\"true\">\u2192<\/span>\n            <\/a>\n        <\/div>\n\n        <div class=\"fbp-notice\">\n            <h3>What does a recognised batch mean?<\/h3>\n\n            <p>\n                A recognised batch confirms that the entered code corresponds\n                to an existing production batch.\n            <\/p>\n\n            <p>\n                It <strong>does not<\/strong>, by itself, certify the authenticity\n                of an individual bottle. Batch numbers can be copied, and we cannot\n                verify storage conditions, ownership history or distribution channel\n                from a batch code alone.\n            <\/p>\n\n            <p>\n                If a code is not recognised, or something about the bottle appears\n                unusual, you can contact us for further verification.\n            <\/p>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<!-- BEFORE BUY -->\n<section class=\"fbp-section\">\n    <div class=\"fbp-container fbp-container--narrow\">\n\n        <p class=\"fbp-section-number\">03<\/p>\n\n        <h2>Before You Buy<\/h2>\n\n        <p>\n            If you are considering a heavily discounted bottle, we recommend\n            checking a few things.\n        <\/p>\n\n        <div class=\"fbp-check-grid\">\n\n            <div class=\"fbp-check-card\">\n                <span class=\"fbp-check-index\">01<\/span>\n                <h3>Check the seller<\/h3>\n                <p>\n                    Is the retailer in our authorised stockist list?\n                    Is the retailer clearly identified? Does it provide contact\n                    information and transparent return conditions?\n                <\/p>\n            <\/div>\n\n            <div class=\"fbp-check-card\">\n                <span class=\"fbp-check-index\">02<\/span>\n                <h3>Check the bottle<\/h3>\n                <p>\n                    Inspect the packaging, batch information and overall condition\n                    of the product.\n                <\/p>\n            <\/div>\n\n            <div class=\"fbp-check-card\">\n                <span class=\"fbp-check-index\">03<\/span>\n                <h3>Consider its history<\/h3>\n                <p>\n                    Think about the age of the stock and how the perfume may\n                    have been stored or transported.\n                <\/p>\n            <\/div>\n\n            <div class=\"fbp-check-card\">\n                <span class=\"fbp-check-index\">04<\/span>\n                <h3>Question the price<\/h3>\n                <p>\n                    If the price is exceptionally different from the normal\n                    market price, ask why.\n                <\/p>\n            <\/div>\n\n        <\/div>\n\n        <p class=\"fbp-emphasis\">\n            A discount may have a legitimate explanation.\n            <strong>What matters is transparency.<\/strong>\n        <\/p>\n\n    <\/div>\n<\/section>\n\n\n<!-- AUTHORIZED RETAILERS -->\n<section class=\"fbp-section fbp-section--soft\">\n    <div class=\"fbp-container fbp-container--narrow\">\n\n        <p class=\"fbp-section-number\">04<\/p>\n\n        <h2>Authorized Retailers<\/h2>\n\n        <p>\n            Our authorized retail partners purchase through channels we know\n            and work directly with Francesca Bianchi Perfumes or our official\n            distribution network.\n        <\/p>\n\n        <p>\n            Buying from an authorized retailer gives you greater certainty about\n            product provenance, storage, commercial handling and customer support.\n        <\/p>\n\n        <div class=\"fbp-cta-wrap\">\n            <a class=\"fbp-button fbp-button--dark\" href=\"https:\/\/francescabianchiperfumes.com\/it\/rivenditori\/\">\n                Find an Authorized Retailer\n                <span aria-hidden=\"true\">\u2192<\/span>\n            <\/a>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<!-- DIRECT -->\n<section class=\"fbp-section\">\n    <div class=\"fbp-container fbp-container--narrow\">\n\n        <p class=\"fbp-section-number\">05<\/p>\n\n        <h2>Buying Directly From Us<\/h2>\n\n        <p>\n            When you purchase from francescabianchiperfumes.com,\n            your perfume comes directly from our own stock.\n        <\/p>\n\n        <p>\n            You know where it has been stored, how it has been handled\n            and where it comes from.\n        <\/p>\n\n        <blockquote class=\"fbp-quote\">\n            <em>That does not make every bottle sold elsewhere illegitimate.<\/em>\n            <br\/>\n            <em>It simply gives you the highest level of certainty about its provenance.<\/em>\n        <\/blockquote>\n\n    <\/div>\n<\/section>\n\n\n<!-- NOT FOR EVERYONE -->\n<section class=\"fbp-ending\">\n    <div class=\"fbp-container fbp-container--narrow\">\n\n        <p class=\"fbp-eyebrow\">NOT FOR EVERYONE<\/p>\n\n        <h2>Look Closer.<\/h2>\n\n        <p>\n            Francesca Bianchi perfumes were never created to compete\n            by being the cheapest bottle on the shelf.\n        <\/p>\n\n        <p>\n            They are artistic creations made to generate emotions.\n        <\/p>\n\n        <p>\n            So if you find one of our perfumes somewhere unexpected,\n            at an unexpected price, we do not ask you to simply trust us.\n        <\/p>\n\n        <p class=\"fbp-ending-lead\">\n            We invite you to <strong>look closer.<\/strong>\n        <\/p>\n\n        <div class=\"fbp-ending-actions\">\n            <span>Check the batch.<\/span>\n            <span>Check the seller.<\/span>\n            <span>Understand what you are buying.<\/span>\n        <\/div>\n\n        <p class=\"fbp-ending-choice\">\n            Then make your own choice.\n        <\/p>\n\n        <p class=\"fbp-signature\">\n            Not For Everyone.\n        <\/p>\n\n    <\/div>\n<\/section>\n&#8220;`\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;` NOT FOR EVERYONE Why Is This Perfume Cheaper? You found a Francesca Bianchi perfume at a price that looks unusually low. Is it a fake? Is it even legal? Perfumes can appear outside official distribution for many reasons: retailer liquidation of old inventory, unauthorised marketplace reselling, regional price differences or products moving through unauthorised &#8230; <a title=\"Perch\u00e9 questo profumo costa meno?\" class=\"read-more\" href=\"https:\/\/francescabianchiperfumes.com\/it\/perche-questo-profumo-costa-meno\/\" aria-label=\"Read more about Perch\u00e9 questo profumo costa meno?\">Leggi tutto<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-92222","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/francescabianchiperfumes.com\/it\/wp-json\/wp\/v2\/pages\/92222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francescabianchiperfumes.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/francescabianchiperfumes.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/francescabianchiperfumes.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/francescabianchiperfumes.com\/it\/wp-json\/wp\/v2\/comments?post=92222"}],"version-history":[{"count":0,"href":"https:\/\/francescabianchiperfumes.com\/it\/wp-json\/wp\/v2\/pages\/92222\/revisions"}],"wp:attachment":[{"href":"https:\/\/francescabianchiperfumes.com\/it\/wp-json\/wp\/v2\/media?parent=92222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}